{"id":1298,"date":"2024-11-22T11:34:37","date_gmt":"2024-11-22T10:34:37","guid":{"rendered":"https:\/\/fvck.dominiozero.es\/?p=1298"},"modified":"2025-07-04T10:26:18","modified_gmt":"2025-07-04T08:26:18","slug":"que-es-benchmarking","status":"publish","type":"post","link":"https:\/\/dominiozero.es\/blog\/que-es-benchmarking\/","title":{"rendered":"Qu\u00e9 es benchmarking y por qu\u00e9 es clave para tu empresa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1298\" class=\"elementor elementor-1298\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73ee3a2c e-flex e-con-boxed e-con e-parent\" data-id=\"73ee3a2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-398ee313 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"398ee313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><div class=\"elementor-element elementor-element-584e6b06 e-flex e-con-boxed e-con e-parent e-lazyloaded\" data-id=\"584e6b06\" data-element_type=\"container\"><div class=\"e-con-inner\"><div class=\"elementor-element elementor-element-16909c28 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"16909c28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\">\u00bfSab\u00edas que puedes mejorar tu estrategia de marketing aprendiendo de otras empresas? Eso es lo que hace el benchmarking: te permite comparar tus acciones de marketing con las de tus competidores o l\u00edderes del sector para descubrir qu\u00e9 est\u00e1n haciendo mejor y c\u00f3mo puedes adaptarlo a tu negocio.<\/div><div>\u00a0<\/div><div class=\"elementor-widget-container\"><strong>No se trata de copiar, sino de aprender qu\u00e9 funciona y aplicarlo de forma \u00fanica a tu marca.<\/strong><\/div><\/div><\/div><\/div><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fc1ab0b e-con-full e-flex e-con e-parent\" data-id=\"2fc1ab0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11038b0b featured-image-single-post elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"11038b0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1856\" height=\"780\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-01.jpg\" class=\"attachment-full size-full wp-image-1490\" alt=\"que es benchmarkin en marketing\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-01.jpg 1856w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-01-300x126.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-01-1024x430.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-01-768x323.jpg 768w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-01-1536x646.jpg 1536w\" sizes=\"(max-width: 1856px) 100vw, 1856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7304733d e-flex e-con-boxed e-con e-parent\" data-id=\"7304733d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6abbdea8 indice elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"6abbdea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta 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data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6abbdea8\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6abbdea8\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__6abbdea8\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fb6912c e-con-full e-flex e-con e-child\" data-id=\"2fb6912c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-630fc0bf elementor-widget elementor-widget-heading\" data-id=\"630fc0bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el benchmarking?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63401487 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63401487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afcf990 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"afcf990\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Vayamos al diccionario, seguro que tienes alguno por ah\u00ed. Benchmarking viene de la palabra benchmark, que en ingl\u00e9s equivale a \u201cpunto de referencia\u201d.<\/p><p>Del mismo modo que cuando buscamos el mejor ordenador, m\u00f3vil o cualquier dispositivo de un mercado, <strong>el benchmarking consiste en evaluar los procesos, servicios o productos, de compa\u00f1\u00edas para compararlos y tener una referencia<\/strong>.<\/p><p>Y no, esto no es una forma bonita de \u201ccopiar\u201d a tu competencia, ni es una t\u00e9cnica de espionaje. <strong>Es una herramienta clave para mejorar.<\/strong> La competencia no es solo tu competencia, en algunos aspectos toca asumir la realidad y ver que podemos aprender algo de ellos. Sin embargo, aqu\u00ed es donde radica la vital importancia del benchmarking.<\/p><blockquote><p>Se trata de <strong>analizar c\u00f3mo otras empresas est\u00e1n llevando a cabo sus campa\u00f1as<\/strong>, qu\u00e9 canales utilizan, qu\u00e9 mensajes emplean y, lo m\u00e1s importante, qu\u00e9 resultados est\u00e1n obteniendo. Este an\u00e1lisis te permite identificar oportunidades de mejora y ajustar tu enfoque para destacar en tu sector<\/p><\/blockquote><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1339b317 elementor-widget elementor-widget-heading\" data-id=\"1339b317\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfY por qu\u00e9 es importante?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32945e12 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"32945e12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccc73d9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ccc73d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Es posible que pienses que el benchmarking es otro an\u00e1lisis de la competencia m\u00e1s. No obstante, es algo mucho m\u00e1s profundo.<\/p><p><strong>El benchmarking se basa en la\u00a0innovaci\u00f3n, en la\u00a0mejora continua\u00a0y en la\u00a0diferenciaci\u00f3n\u00a0respecto a tu competencia.<\/strong><\/p><p>Ninguna empresa es perfecta, pero lo importante es siempre aspirar a que lo sea. Seguro que tu proyecto hace muchas cosas bien, pero donde realmente radica la clave, es en identificar\u00a0los\u00a0peque\u00f1os desajustes, tus propias\u00a0debilidades.<\/p><p>En este punto, debes mirar a tu competencia, sin dejar de centrarte en ti, para ser diferente. <strong>Para ser\u00a0mejor que ellos.<\/strong><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-528e8e95 e-con-full e-flex e-con e-child\" data-id=\"528e8e95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-422ac3c4 elementor-widget elementor-widget-image\" data-id=\"422ac3c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1124\" height=\"641\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-02.jpg\" class=\"attachment-full size-full wp-image-1491\" alt=\"que es benchmarking\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-02.jpg 1124w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-02-300x171.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-02-1024x584.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-02-768x438.jpg 768w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-251c87bc elementor-widget elementor-widget-text-editor\" data-id=\"251c87bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagen de Freepik<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a4bc252 e-con-full e-flex e-con e-child\" data-id=\"4a4bc252\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70c82f8f elementor-widget elementor-widget-heading\" data-id=\"70c82f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ventajas del hacer benchmarking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d1b107 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"43d1b107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La competencia digital es feroz. El escaparate de tu proyecto son los motores b\u00fasqueda y los grupos de conversaci\u00f3n tus redes sociales. El benchmarking digital te permite aprender de tu competencia para poder <strong>sumar\u00a0valor a tu marca<\/strong>\u00a0y potenciar diversas \u00e1reas de tu\u00a0presencia digital:<\/p>\n<ul>\n<li><strong>Mejora tu posicionamiento en buscadores<\/strong>: Al analizar las palabras clave por las que te buscan tus clientes y las de tu competencia, podr\u00e1s modificar los contenidos de tu web para que tus productos o servicios tengan ventaja. Incluso aunque est\u00e9s en un nicho peque\u00f1o de mercado, puedes aplicar <a href=\"https:\/\/dominiozero.es\/agencia-seo-coruna\/\">SEO local<\/a>\u00a0para que los clientes m\u00e1s cerca de ti te encuentren.<\/li>\n<li><strong>Mejoras en tu estrategia de marketing<\/strong>: Es posible que ya tuvieras un plan establecido con antelaci\u00f3n, pero despu\u00e9s de analizar los datos recogidos de tu competencia, puedas ejecutar algunas mejoras. Cualquier peque\u00f1o detalle, puede marcar la diferencia.<\/li>\n<li><strong>Antic\u00edpate a tu competencia<\/strong>: Aprovecha todo el conocimiento que has obtenido y antic\u00edpate a la estrategia de tu competencia. Ahora ya conoces mejor a tu competencia y a ti mismo, por lo que puedes aprovecharlo a tu favor y\u00a0mejorar tu reputaci\u00f3n\u00a0respecto al resto.<\/li>\n<\/ul>\n<p>Al final, el objetivo final de un proceso de benchmarking digital es obtener<strong>\u00a0resultados mediante el aprendizaje<\/strong>. Y ya seas una\u00a0tienda online\u00a0con el objetivo de\u00a0<strong>generar m\u00e1s ingresos<\/strong>\u00a0o conseguir\u00a0<strong>m\u00e1s clientes<\/strong>, o quieres que m\u00e1s gente conozca tu sitio web; conocer a tu competencia y tu entorno es de vital importancia.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b480fcb elementor-widget elementor-widget-heading\" data-id=\"2b480fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipos de benchmarking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-685c798a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"685c798a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7187d57 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7187d57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>El <strong>benchmarking<\/strong> no es una \u00fanica estrategia, sino que se puede aplicar de diferentes maneras seg\u00fan lo que quieras comparar y de d\u00f3nde obtengas la informaci\u00f3n. A continuaci\u00f3n te explico los tipos m\u00e1s comunes de benchmarking en marketing, para que puedas elegir el que mejor se adapta a las necesidades de tu empresa.<\/p><\/div><\/div><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ca0fb43 e-con-full e-flex e-con e-child\" data-id=\"5ca0fb43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d4741 elementor-widget elementor-widget-image\" data-id=\"d9d4741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1124\" height=\"641\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-03.jpg\" class=\"attachment-full size-full wp-image-1492\" alt=\"benchmarking en marketing\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-03.jpg 1124w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-03-300x171.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-03-1024x584.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-benchmarking-03-768x438.jpg 768w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8700fc elementor-widget elementor-widget-text-editor\" data-id=\"3b8700fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagen de Freepik<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-156999f6 e-con-full e-flex e-con e-child\" data-id=\"156999f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-333afb11 elementor-widget elementor-widget-heading\" data-id=\"333afb11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benchmarking competitivo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfcd3a9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7cfcd3a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75aec3c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"75aec3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Este es el tipo m\u00e1s com\u00fan y probablemente el que te viene primero a la mente. Aqu\u00ed, comparas tus estrategias de marketing directamente con las de tus competidores m\u00e1s cercanos. Analizas aspectos como:<\/p>\n<ul>\n<li><strong>Campa\u00f1as publicitarias<\/strong> (\u00bfEn qu\u00e9 medios invierten y qu\u00e9 mensajes utilizan?)<\/li>\n<li><strong>Presencia en redes sociales<\/strong> (\u00bfQu\u00e9 tipo de contenido publican y con qu\u00e9 frecuencia?)<\/li>\n<li><strong>Posicionamiento en buscadores<\/strong> (\u00bfQu\u00e9 palabras clave est\u00e1n usando y qu\u00e9 tan visibles son en Google? \u00bfY est\u00e1n invirtiendo en <a href=\"https:\/\/dominiozero.es\/agencia-sem-coruna\/\">hacer anuncios de Google Ads<\/a>)<\/li>\n<\/ul>\n<p><strong>Ventaja:<\/strong> Al enfocarte en competidores directos, puedes identificar r\u00e1pidamente qu\u00e9 est\u00e1n haciendo bien y c\u00f3mo puedes mejorar para destacar en el mismo mercado.<\/p>\n<p><strong>Riesgo:<\/strong> La informaci\u00f3n que puedes obtener es limitada, ya que no tienes acceso a datos internos o resultados espec\u00edficos. Adem\u00e1s, copiar a los competidores sin a\u00f1adir tu toque personal puede no ser tan efectivo.<\/p>\n<\/div>\n<\/div>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22be954 elementor-widget elementor-widget-heading\" data-id=\"22be954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benchmarking funcional<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3cc8a6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f3cc8a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75aec3c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"75aec3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-f795486 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f795486\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Este tipo de benchmarking implica<strong> mirar m\u00e1s all\u00e1 de tus competidores directos y aprender de empresas de otros sectores<\/strong> que destacan en alg\u00fan aspecto espec\u00edfico del marketing. Por ejemplo:<\/p>\n<ul>\n<li>Quiz\u00e1s una empresa en la industria de tecnolog\u00eda tiene una estrategia de email marketing muy efectiva, o una marca de moda sobresale en la experiencia de usuario en su tienda online.<\/li>\n<\/ul>\n<p><strong>Ventaja:<\/strong> Te abre la mente a nuevas ideas que quiz\u00e1s no hayas considerado. Aprender de industrias diferentes puede ayudarte a ser m\u00e1s innovador y a encontrar soluciones creativas.<\/p>\n<p><strong>Riesgo:<\/strong> Es posible que algunas estrategias no se adapten f\u00e1cilmente a tu sector o a las caracter\u00edsticas de tu p\u00fablico, por lo que necesitar\u00e1s evaluar cuidadosamente qu\u00e9 funciona para ti.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eaa02a elementor-widget elementor-widget-heading\" data-id=\"5eaa02a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benchmarking interno<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef7748 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5ef7748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75aec3c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"75aec3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-f795486 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f795486\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-6ae7f7e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6ae7f7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Este tipo de benchmarking es <strong>dentro de tu propia empresa<\/strong>. Si tienes diferentes departamentos o varias sucursales, puedes comparar las estrategias de marketing entre ellas. <strong>\u00bfHay un equipo o una sede que est\u00e9 obteniendo mejores resultados?<\/strong> Analiza qu\u00e9 est\u00e1n haciendo bien y c\u00f3mo puedes replicar esos \u00e9xitos en otras \u00e1reas.<\/p><p><strong>Ventaja:<\/strong> Te permite mejorar de forma continua dentro de tu propio equipo y detectar buenas pr\u00e1cticas que se puedan expandir al resto de la organizaci\u00f3n.<\/p><p><strong>Riesgo:<\/strong> Puede que los problemas sean m\u00e1s estructurales o que simplemente el contexto de una sucursal no sea aplicable a otra, por lo que tendr\u00e1s que ser cuidadoso en la interpretaci\u00f3n de los resultados.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-944e388 e-con-full post-cta e-flex e-con e-child\" data-id=\"944e388\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4377ea9 post-cta-title elementor-widget elementor-widget-heading\" data-id=\"4377ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfEst\u00e1s invirtiendo en marketing o solo gastando dinero?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a9d7eb post-cta-subtitle elementor-widget elementor-widget-heading\" data-id=\"8a9d7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Si no hay estrategia ni medici\u00f3n, no hay resultados. Hagamos que cada clic cuente.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ae6f1 elementor-widget elementor-widget-html\" data-id=\"42ae6f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/dominiozero.es\/contacto\/?utm_source=google&utm_medium=organic&utm_campaign=ctablog\" rel=\"nofollow\" class=\"post-cta-button\" data-text=\"CONT\u00c1CTANOS\"><span>CONT\u00c1CTANOS<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-125b837b e-con-full e-flex e-con e-child\" data-id=\"125b837b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38cc8f1e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"38cc8f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En nuestra <a href=\"https:\/\/dominiozero.es\/\">agencia de marketing digital<\/a> podemos ayudarte a mejorar gracias a este estudio y otras auditor\u00edas, incluida la <a href=\"https:\/\/dominiozero.es\/agencia-social-media-coruna\/\">gesti\u00f3n de redes sociales<\/a> y siempre sin olvidarnos de un buen <a href=\"https:\/\/dominiozero.es\/diseno-web-coruna\/\">dise\u00f1o web<\/a> que responda a las necesidades de los usuarios.<\/p>\n<\/div>\n<\/div>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fc97601 e-con-full e-flex e-con e-child\" data-id=\"5fc97601\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a957209 e-con-full e-flex e-con e-child\" data-id=\"2a957209\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b869266 e-con-full e-flex e-con e-child\" data-id=\"2b869266\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-182d9e94 elementor-widget elementor-widget-author-box\" data-id=\"182d9e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/team-8-300x300.jpg\" alt=\"Imagen de Juan Calder\u00f3n\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJuan Calder\u00f3n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p><a target=\"_blank\" href=\"https:\/\/dominiozero.es\/branding-coruna\/\" style=\"text-decoration: none; color: black; font-weight: 100;\">BRANDING<\/a><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65e451e e-con-full e-flex e-con e-child\" data-id=\"65e451e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3477d33f elementor-widget elementor-widget-global elementor-global-1119 elementor-widget-text-editor\" data-id=\"3477d33f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"share-rrss\">\n    <div class=\"share\"><a>Compartir post<\/a><\/div>\n    <div class=\"links\">\n        <a id=\"share-rrss-facebook\" href=\"#\">Facebook<\/a>\n        <a id=\"share-rrss-x\" href=\"#\">X<\/a>\n        <a id=\"share-rrss-linkedin\" href=\"#\">LinkedIn<\/a>\n    <\/div>\n<\/div>\n\n<script>\n    document.querySelector('#share-rrss-facebook').addEventListener('click', function(event) {\n        event.preventDefault();\n        const url = window.location.href;\n        window.open(`https:\/\/www.facebook.com\/sharer\/sharer.php?u=${encodeURIComponent(url)}`, '_blank');\n    });\n\n    document.querySelector('#share-rrss-x').addEventListener('click', function(event) {\n        event.preventDefault();\n        const url = window.location.href;\n        window.open(`https:\/\/twitter.com\/share?url=${encodeURIComponent(url)}`, '_blank');\n    });\n\n    document.querySelector('#share-rrss-linkedin').addEventListener('click', function(event) {\n        event.preventDefault();\n        const url = window.location.href;\n        window.open(`https:\/\/www.linkedin.com\/shareArticle?url=${encodeURIComponent(url)}`, '_blank');\n    });\n<\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que puedes mejorar tu estrategia de marketing aprendiendo de otras empresas? Eso es lo que hace el benchmarking: te permite comparar tus acciones de marketing con las de tus competidores o l\u00edderes del sector para descubrir qu\u00e9 est\u00e1n haciendo mejor y c\u00f3mo puedes adaptarlo a tu negocio.\u00a0No se trata de copiar, sino de aprender&hellip;&nbsp;<a href=\"https:\/\/dominiozero.es\/blog\/que-es-benchmarking\/\" rel=\"bookmark\">LEER M\u00c1S<span class=\"screen-reader-text\">Qu\u00e9 es benchmarking y por qu\u00e9 es clave para tu empresa<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","footnotes":""},"categories":[1,9],"tags":[],"class_list":["post-1298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-todo","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es benchmarking | Tipos y ventajas<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres mejorar tu estrategia de marketing sin tener que adivinar qu\u00e9 funciona y qu\u00e9 no? 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