{"id":1313,"date":"2023-09-02T11:45:29","date_gmt":"2023-09-02T09:45:29","guid":{"rendered":"https:\/\/fvck.dominiozero.es\/?p=1313"},"modified":"2025-07-04T10:27:52","modified_gmt":"2025-07-04T08:27:52","slug":"que-es-una-landing-page","status":"publish","type":"post","link":"https:\/\/dominiozero.es\/blog\/que-es-una-landing-page\/","title":{"rendered":"Qu\u00e9 es una landing page y c\u00f3mo dise\u00f1arla perfecta"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1313\" class=\"elementor elementor-1313\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a1ee70 e-flex e-con-boxed e-con e-parent\" data-id=\"64a1ee70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d10084 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9d10084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bien sea porque est\u00e9s en el proceso creativo o ni siquiera sepas qu\u00e9 es una landing page, en este art\u00edculo te damos <strong>consejos y claves para lograr que, a nivel dise\u00f1o, tu landing page sea perfecta<\/strong>.<\/p><p>As\u00ed que, si es que la perfecci\u00f3n existe, te ayudaremos a trabajar para alcanzarla. \u00a1Vamos all\u00e1!<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-422b33fd e-con-full e-flex e-con e-parent\" data-id=\"422b33fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f929213 featured-image-single-post elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3f929213\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1856\" height=\"780\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-01-1.jpg\" class=\"attachment-full size-full wp-image-1498\" alt=\"que es una landing page\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-01-1.jpg 1856w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-01-1-300x126.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-01-1-1024x430.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-01-1-768x323.jpg 768w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-01-1-1536x646.jpg 1536w\" sizes=\"(max-width: 1856px) 100vw, 1856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f0883a elementor-widget elementor-widget-text-editor\" data-id=\"9f0883a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagen de Unsplash<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e0b1d39 e-flex e-con-boxed e-con e-parent\" data-id=\"6e0b1d39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25fb8bcc indice elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"25fb8bcc\" 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data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__25fb8bcc\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__25fb8bcc\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__25fb8bcc\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dcea306 e-con-full e-flex e-con e-child\" data-id=\"7dcea306\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5016f3ea elementor-widget elementor-widget-heading\" data-id=\"5016f3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es una landing page?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb9915f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6bb9915f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una landing page es un web site dise\u00f1ado exclusivamente para permitir que un usuario se convierta en cliente o para generar leads u oportunidades.<\/p><p>Se caracteriza por tener una <strong>estructura simple que propicie la conversi\u00f3n<\/strong>, de all\u00ed su nombre que en espa\u00f1ol quiere decir p\u00e1gina de aterrizaje. Adem\u00e1s, no cuenta con la navegaci\u00f3n en funciones y men\u00fas de una p\u00e1gina est\u00e1ndar.<\/p><blockquote><p>Una landing page exitosa es aquella que responde a un objetivo concreto, tambi\u00e9n que est\u00e9 dise\u00f1ada para el usuario y que <strong>ofrece la informaci\u00f3n exacta de lo que se ofrece<\/strong>.<\/p><\/blockquote><p>Conceptos como estructura y dise\u00f1o, contenido de valor y efectividad est\u00e1n muy presentes a la hora de dise\u00f1ar y construir nuestra landing page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee0f617 elementor-widget elementor-widget-heading\" data-id=\"2ee0f617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfY para qu\u00e9 se usa?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bda7ef9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1bda7ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccc73d9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ccc73d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Cuando la gente pregunta qu\u00e9 es una landing page, hay que tener claro que puede complementar la p\u00e1gina de una marca, no son excluyentes entre s\u00ed.<\/p><p>De hecho, las p\u00e1ginas de aterrizaje\u00a0<strong>forman parte de campa\u00f1as de\u00a0marketing online\u00a0de una marca y responden a objetivos muy concretos <\/strong>para conseguir una acci\u00f3n por parte del usuario: generar compras, ganar subscriptores, crear y ampliar los <em>leads<\/em>, as\u00ed como para hacer un registro para un evento o contratar un servicio.<\/p><p>Cada una de esas acciones que se corresponde con objetivos de marketing se conoce como\u00a0<strong>conversi\u00f3n<\/strong>.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a62075d e-con-full e-flex e-con e-child\" data-id=\"6a62075d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1f1334 elementor-widget elementor-widget-image\" data-id=\"6f1f1334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1124\" height=\"641\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-02.jpg\" class=\"attachment-full size-full wp-image-1499\" alt=\"que es una landing page\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-02.jpg 1124w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-02-300x171.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-02-1024x584.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-02-768x438.jpg 768w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3ec80b elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"1c3ec80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Foto:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ccf1223 e-con-full e-flex e-con e-child\" data-id=\"1ccf1223\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4b1347 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1e4b1347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e11b06a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e11b06a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>En este sentido, una\u00a0<strong>landing page que se considere exitosa es una que logre una tasa de conversi\u00f3n que cumpla con las metas<\/strong>\u00a0del plan de marketing.<\/p><p>Entonces, \u00bfes la conversi\u00f3n la m\u00e9trica m\u00e1s importante? \u00bfC\u00f3mo hacer que la tasa de conversi\u00f3n de una landing page aumente? \u00bfQu\u00e9 caracteriza a una landing page perfecta? <strong>\u00bfC\u00f3mo dise\u00f1ar la landing page perfecta?<\/strong><\/p><\/div><\/div><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6d5eb2 elementor-widget elementor-widget-heading\" data-id=\"7a6d5eb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 necesitas tener landing pages personalizadas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157bc164 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"157bc164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccde6d0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ccde6d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Si estas creando una landing page quiere decir que ya has pasado por los aspectos fundamentales del marketing digital.<\/p><p>Con esto queremos decir que tanto el\u00a0producto, servicio o beneficio que se ofrece en la p\u00e1gina de aterrizaje como el perfil de usuario que llega hasta el este portal son particulares.<\/p><blockquote><p><strong>No existe un formato \u00fanico para una landing page exitosa, \u00e9sta debe adaptarse al producto o servicio que ofrezca la marca, as\u00ed como al perfil de su p\u00fablico objetivo.<\/strong><\/p><\/blockquote><p>M\u00e1s a\u00fan, una landing page, <strong>por muy buena que sea, no es eterna<\/strong>, pues las necesidades del mercado y nuestra audiencia cambia. Lo que funcion\u00f3 ayer no necesariamente funcionar\u00e1 ma\u00f1ana, hablando en sentido figurado.<\/p><p>Por ello, en nuestra <a href=\"https:\/\/dominiozero.es\/\">agencia de marketing digital<\/a> resaltamos este aspecto a tener en cuenta siempre que nuestros clientes quieren reutilizar una landing page usada ya en otros eventos del a\u00f1o.<\/p><p>Precisamente, es debido a estos dos factores (perfil del usuario\u00a0y\u00a0cambios de tendencias en el mercado) que <strong>las landing pages deben ser personalizadas\u00a0y ajustadas a las exigencias del nicho<\/strong> donde se desarrolla tu producto.<\/p><p>A continuaci\u00f3n, te presentamos unos factores para evaluar si el dise\u00f1o de tu landing page est\u00e1 lo suficientemente personalizado.<\/p><\/div><\/div><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c29cc04 e-con-full e-flex e-con e-child\" data-id=\"c29cc04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b701dd4 elementor-widget elementor-widget-image\" data-id=\"4b701dd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1124\" height=\"641\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-03.jpg\" class=\"attachment-full size-full wp-image-1500\" alt=\"como dise\u00f1ar una landing page\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-03.jpg 1124w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-03-300x171.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-03-1024x584.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-03-768x438.jpg 768w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fae12e8 elementor-widget elementor-widget-text-editor\" data-id=\"7fae12e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagen de Freepik<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8779dd5 e-con-full e-flex e-con e-child\" data-id=\"8779dd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45289c7 elementor-widget elementor-widget-heading\" data-id=\"45289c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 tener en cuenta al hacer una landing page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1d81f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8d1d81f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las landing pages siempre <strong>deben estar enmarcadas en la\u00a0estrategia de marketing y responder al objetivo que se quiere alcanzar<\/strong>\u00a0con la misma, tal cual hacen los\u00a0<a href=\"https:\/\/dominiozero.es\/agencia-social-media-coruna\/\">Community Manager<\/a>\u00a0con sus planes de redes sociales.<\/p><p>Del mismo modo, hay que controlar las expectativas que se tienen respecto a la p\u00e1gina de aterrizaje, se deben\u00a0<strong>establecer metas realistas<\/strong>\u00a0que se basen en estudios de mercado y en la propia experiencia.<\/p><p>Esto\u00a0<strong>contribuye a que se pueda ir mejorando la landing<\/strong>\u00a0page a medida que se interact\u00faa con los usuarios.<\/p><p>Los ajustes al hacer un <a href=\"https:\/\/dominiozero.es\/diseno-web-coruna\/\">dise\u00f1o web<\/a> siempre tendr\u00e1n lugar, aunque es necesario evaluar si realmente representan una mejora, una forma sencilla de hacerlo es <strong>colocar las dos versiones de modo que se registre cu\u00e1l de las dos aporta mejores resultados<\/strong>, esta t\u00e9cnica se conoce como test A\/B.<\/p><p>Pero, \u00bfc\u00f3mo sabemos si una landing page marcha bien? Para ello podemos usar unas cuantas perspectivas de an\u00e1lisis de kpis.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffe228 elementor-widget elementor-widget-heading\" data-id=\"7ffe228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El porcentaje de conversi\u00f3n, \u00bfm\u00e1s es mejor?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acaa3f1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1acaa3f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El principal indicador para evaluar el rendimiento de una landing page es el porcentaje de conversi\u00f3n.<\/p><p>Se trata de la\u00a0<strong>cantidad de personas que convierten en la landing page<\/strong>: que se apuntan, llaman, compran o subscriben en relaci\u00f3n con el n\u00famero de personas que visita el web site. Es decir, que realizan la conversi\u00f3n que nos interesa en la landing page.<\/p><blockquote><p>El porcentaje de conversi\u00f3n en el n\u00famero de conversiones totales que se dividen entre la cantidad de personas que entraron a la p\u00e1gina en un periodo de tiempo determinado.<\/p><\/blockquote><p>Para ser realistas, los estudios demuestran que\u00a0<strong>se considera un buen ratio de conversi\u00f3n aquel que se ubique alrededor del 2% al 7%<\/strong>.<\/p><p>Esto significa que, si el porcentaje de conversi\u00f3n de una landing page es de 3%, hay 3 personas que dan el paso que queremos por cada 100 personas que visitaron el sitio web.<\/p><p>Entonces, \u00bfc\u00f3mo es una landing page perfecta? Justamente\u00a0<strong>la que tenga las condiciones para que el mayor n\u00famero de usuarios que llegan a la p\u00e1gina hagan una conversi\u00f3n<\/strong>.<\/p><p>Para ello, daremos a continuaci\u00f3n unas claves para tener presente al dise\u00f1ar una landing page.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-587722ab e-con-full e-flex e-con e-child\" data-id=\"587722ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ef407c elementor-widget elementor-widget-image\" data-id=\"48ef407c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"641\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-04.jpg\" class=\"attachment-full size-full wp-image-1501\" alt=\"landing page ejemplos\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-04.jpg 1124w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-04-300x171.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-04-1024x584.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-04-768x438.jpg 768w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f50c5fc elementor-widget elementor-widget-text-editor\" data-id=\"1f50c5fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagen de Pexels<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5af90f99 e-con-full e-flex e-con e-child\" data-id=\"5af90f99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39ecf0 elementor-widget elementor-widget-heading\" data-id=\"39ecf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo dise\u00f1ar una landing page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b3898e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"62b3898e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90cb61f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"90cb61f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Si bien\u00a0la perfecci\u00f3n es algo que se persigue, debe tomarse m\u00e1s como algo que gu\u00eda nuestro camino en lugar de ser el objetivo final.<\/p><p>Sugerimos esto porque\u00a0<strong>siempre se podr\u00e1n hacer mejoras<\/strong>, sobre todo con el paso del tiempo que suele implicar cambios de tendencia en el nicho. En este sentido, te ofrecemos algunas claves a considerar a la hora de dise\u00f1ar la landing page\u00a0perfecta.<\/p><\/div><\/div><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab13233 elementor-widget elementor-widget-heading\" data-id=\"2ab13233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aspectos de confianza<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a81890d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5a81890d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-172e2be elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"172e2be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Es de suma importancia que la p\u00e1gina de aterrizaje\u00a0<strong>inspire confianza<\/strong>. Algunas recomendaciones son:<\/p><ul><li>Colocar de forma visible y expl\u00edcita la <strong>marca<\/strong> de la empresa.<\/li><li><strong>Describir los beneficios<\/strong> que va a obtener la persona al llenar el formulario y aceptar.<\/li><li>Ofrece <strong>garant\u00eda<\/strong> en caso de que sea posible.<\/li><li>Haz que el t\u00edtulo que la llev\u00f3 hasta all\u00ed sea cre\u00edble y que no genere falsas expectativas, <strong>s\u00e9 honesto<\/strong>.<\/li><\/ul><\/div><\/div><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54bd02ec elementor-widget elementor-widget-heading\" data-id=\"54bd02ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aspectos de dise\u00f1o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679a7f45 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"679a7f45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dd6756 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8dd6756\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>El dise\u00f1o es sin duda\u00a0<strong>uno de los elementos que m\u00e1s ayuda a aumentar el porcentaje de conversi\u00f3n<\/strong>. El dise\u00f1o de una landing page\u00a0perfecta\u00a0debe ser\u00a0impactante y claro, debe diferenciarse del resto y a la vez dejar ver de qu\u00e9 se trata el producto, servicio o beneficio.<\/p><blockquote><p>La paleta de\u00a0colores, estilo general, tipograf\u00eda y otros elementos de dise\u00f1o deben <strong>ser adecuado con el perfil socio-econ\u00f3mico de nuestros usuarios<\/strong>, pero tambi\u00e9n de sus gustos. Del mismo modo, el dise\u00f1o debe responder al <a href=\"https:\/\/dominiozero.es\/branding-coruna\/\">branding<\/a> de la marca y producto que se ofrece.<\/p><\/blockquote><p>Hay numerosos estudios que demuestran que un cambio en el dise\u00f1o puede influir positivamente en el porcentaje de conversi\u00f3n de una landing page.<\/p><p>Dentro del dise\u00f1o, <strong>hay un factor que dota de una fuerza emocional incre\u00edble: la imagen<\/strong>. Bien sea que se utilice una buena fotograf\u00eda, ilustraci\u00f3n, v\u00eddeo, o un conjunto de ellas, la imagen tiene una enorme capacidad persuasiva, mayor que la de los textos.<\/p><\/div><\/div><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18f8a50 e-con-full e-flex e-con e-child\" data-id=\"18f8a50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b414c7f elementor-widget elementor-widget-image\" data-id=\"b414c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"641\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-05.jpg\" class=\"attachment-full size-full wp-image-1502\" alt=\"crear landing page\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-05.jpg 1124w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-05-300x171.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-05-1024x584.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-05-768x438.jpg 768w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b56eb elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"22b56eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Foto:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4f61a3 e-con-full post-cta e-flex e-con e-child\" data-id=\"b4f61a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1fd4a post-cta-title elementor-widget elementor-widget-heading\" data-id=\"4d1fd4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Una web fea no vende<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7770a post-cta-subtitle elementor-widget elementor-widget-heading\" data-id=\"ad7770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Si tu p\u00e1gina web va a pedales o solo le gusta a tu abuela\u2026 toca ponerse serios. Arreglamos eso.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d949ac7 elementor-widget elementor-widget-html\" data-id=\"d949ac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/dominiozero.es\/contacto\/?utm_source=google&utm_medium=organic&utm_campaign=ctablog\" rel=\"nofollow\" class=\"post-cta-button\" data-text=\"CONT\u00c1CTANOS\"><span>CONT\u00c1CTANOS<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-972202c e-con-full e-flex e-con e-child\" data-id=\"972202c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92af970 elementor-widget elementor-widget-heading\" data-id=\"92af970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aspectos de contenido<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc38df elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5dc38df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90cb61f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"90cb61f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-d969823 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d969823\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Existen muchos puntos a los que prestar atenci\u00f3n en cuanto al contenido. Este debe estar\u00a0<strong>redactado de forma adecuada al perfil de nuestros usuarios<\/strong>, pero tambi\u00e9n al de nuestro producto.<\/p><blockquote><p>Si el producto es caro o el servicio es complejo entonces vale la pena colocar una descripci\u00f3n m\u00e1s o menos amplia para aclarar las posibles dudas. En cambio, si se trata de un asunto f\u00e1cil de comprender no vale la pena extenderse en contenido.<\/p><\/blockquote><p>En una landing page la regla pude ser\u00a0<strong>\u201cmenos es m\u00e1s\u201d<\/strong>.<\/p><p>Esto tambi\u00e9n se aplica para el formulario, ya que por lo general a nadie le gusta dar datos personales, as\u00ed que\u00a0<strong>cada dato que se solicite debe estar justificado<\/strong>\u00a0y corresponderse con el beneficio que recibir\u00e1 el usuario.<\/p><\/div><\/div><\/div><\/div><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454b542 elementor-widget elementor-widget-heading\" data-id=\"454b542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aspectos t\u00e9cnicos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d75f7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e0d75f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-172e2be elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"172e2be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-87d1760 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"87d1760\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Es muy relevante que <strong>la landing se ajuste a los diferentes formatos de navegaci\u00f3n. <\/strong><\/p><ul><li><strong>Que sea responsive<\/strong>: que se adapte a la visualizaci\u00f3n desde el m\u00f3vil; que el formulario sea f\u00e1cil de cumplimentar en el m\u00f3vil.<\/li><li><strong>Que se cargue de forma r\u00e1pida<\/strong>: seg\u00fan varios estudios y la experiencia de la vida misma, si tarda m\u00e1s de 3 segundo en cargar, los usuarios se piran.<\/li><li>Garantizar que la tecnolog\u00eda utilizada<strong> sea compatible con la mayor cantidad de navegadores y equipos<\/strong> posibles.<\/li><\/ul><\/div><\/div><\/div><\/div><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a370f elementor-widget elementor-widget-heading\" data-id=\"d2a370f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tener en cuenta los \"puntos de fuga\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-598ff71 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"598ff71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dd6756 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8dd6756\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-87d1760 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"87d1760\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-08af2b3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"08af2b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><strong>Una de las razones m\u00e1s frecuentes por la cual una posible conversi\u00f3n no se concreta es debido a los puntos de fuga.<\/strong><\/p><blockquote><p>Una fuga es cualquier enlace dentro de la landing page que lleve a otra p\u00e1gina. Muchas p\u00e1ginas de aterrizaje incluyen el enlace de la p\u00e1gina web oficial de la marca, o del cat\u00e1logo, o lo dirige hacia la p\u00e1gina de comentarios del producto. Sin embargo, esto<strong> debe evitarse al m\u00e1ximo<\/strong>.<\/p><\/blockquote><p>Cada punto de fuga minimiza la posibilidad de que el usuario presione el bot\u00f3n de acci\u00f3n que concreta una compra o subscripci\u00f3n.<\/p><p>Digamos, que\u00a0<strong>son distracciones que se alejan del objetivo principal de las landing pages<\/strong>: generar conversi\u00f3n. Por ello, se aconseja eliminar los puntos de fuga tanto como sea posible.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b676413 e-con-full e-flex e-con e-child\" data-id=\"b676413\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb7e864 elementor-widget elementor-widget-image\" data-id=\"eb7e864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"641\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-06.jpg\" class=\"attachment-full size-full wp-image-1503\" alt=\"qu\u00e9 tiene que tener una landing page\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-06.jpg 1124w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-06-300x171.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-06-1024x584.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/que-es-una-landing-page-06-768x438.jpg 768w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9969ac6 elementor-widget elementor-widget-text-editor\" data-id=\"9969ac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagen de Unsplash<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43ebd70 e-con-full e-flex e-con e-child\" data-id=\"43ebd70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85b350b elementor-widget elementor-widget-heading\" data-id=\"85b350b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ejemplos de landing pages bien hechas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d4091 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c3d4091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90cb61f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"90cb61f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-d969823 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d969823\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Cuando visualizamos landing pages dignas de admirar, podemos encontrar algunos elementos comunes:<\/p><ul><li><strong>T\u00edtulo atractivo<\/strong>: ya sea porque est\u00e9 colocado arriba, en el centro o a un lateral, el t\u00edtulo es una invitaci\u00f3n a la vez que un resumen de la p\u00e1gina. Debe ser claro, conciso, grande y con una tipograf\u00eda y colores adecuados.<\/li><li><strong>Formulario impecable<\/strong>: los formularios de las p\u00e1ginas de aterrizaje que triunfan tienen s\u00f3lo los campos necesarios. Tambi\u00e9n est\u00e1 a simple vista, son f\u00e1ciles de entender, rellenar y de accionar el bot\u00f3n. Es uno de los <a href=\"https:\/\/dominiozero.es\/blog\/como-mejorar-la-usabilidad-de-tu-sitio-web\/\">principios de usabilidad web<\/a> m\u00e1s f\u00e1ciles de hacer y que puede marcar un antes y un despu\u00e9s en la conversi\u00f3n de la landing.<\/li><li><strong>Contenido multimedia<\/strong>: muchas landing pages han apostado por crear contenido m\u00e1s din\u00e1mico para explicar el producto o para generar confianza en el usuario.<\/li><li><strong>Despiertan emociones<\/strong>: ya habl\u00e1bamos arriba de conocer el perfil de nuestros usuarios. Pues bien, una buena landing page ser\u00e1 capaz de despertar entusiasmo, alegr\u00eda, seguridad u otro sentimiento con su dise\u00f1o y contenido.<\/li><li><strong>Llamada a la acci\u00f3n concreta<\/strong>: el bot\u00f3n que finaliza el formulario y hace que la persona genere una conversi\u00f3n, debe ser claro, con un objetivo concreto. Adem\u00e1s, debe provocar a la acci\u00f3n, debe convencer. Para ello, las landing pages utilizan un corto pero efectivo mensaje que llama a la acci\u00f3n.<\/li><\/ul><blockquote><p>En resumen, una landing page es un m\u00e9todo muy recomendado para quienes quieran aumentar sus ventas on-line y para quienes necesiten generar leads.<\/p><\/blockquote><p>As\u00ed, para dise\u00f1ar la landing page\u00a0<em>perfecta<\/em>\u00a0se\u00a0<strong>necesita tener conocimiento del p\u00fablico al cual est\u00e1 dirigida<\/strong>. Tambi\u00e9n, el dise\u00f1o de este tipo de web sites responden a una estrategia de marketing s\u00f3lida.<\/p><\/div><\/div><\/div><\/div><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adcd270 e-con-full e-flex e-con e-child\" data-id=\"adcd270\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3dac8fd0 e-con-full e-flex e-con e-child\" data-id=\"3dac8fd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-28eb48da e-con-full e-flex e-con e-child\" data-id=\"28eb48da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64fc3f22 elementor-widget elementor-widget-author-box\" data-id=\"64fc3f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2023\/09\/IMG_2021-b-300x300.jpg\" alt=\"Imagen de Natalia Agoure\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tNatalia Agoure\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>DEPARTAMENTO DE <a target=\"_blank\" href=\"https:\/\/dominiozero.es\/diseno-web-coruna\/\" style=\"text-decoration: none; color: black; font-weight: 100;\">DISE\u00d1O WEB<\/a><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c2adeb8 e-con-full e-flex e-con e-child\" data-id=\"6c2adeb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71b5ae4f elementor-widget elementor-widget-global elementor-global-1119 elementor-widget-text-editor\" data-id=\"71b5ae4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"share-rrss\">\n    <div class=\"share\"><a>Compartir post<\/a><\/div>\n    <div class=\"links\">\n        <a id=\"share-rrss-facebook\" href=\"#\">Facebook<\/a>\n        <a id=\"share-rrss-x\" href=\"#\">X<\/a>\n        <a id=\"share-rrss-linkedin\" href=\"#\">LinkedIn<\/a>\n    <\/div>\n<\/div>\n\n<script>\n    document.querySelector('#share-rrss-facebook').addEventListener('click', function(event) {\n        event.preventDefault();\n        const url = window.location.href;\n        window.open(`https:\/\/www.facebook.com\/sharer\/sharer.php?u=${encodeURIComponent(url)}`, '_blank');\n    });\n\n    document.querySelector('#share-rrss-x').addEventListener('click', function(event) {\n        event.preventDefault();\n        const url = window.location.href;\n        window.open(`https:\/\/twitter.com\/share?url=${encodeURIComponent(url)}`, '_blank');\n    });\n\n    document.querySelector('#share-rrss-linkedin').addEventListener('click', function(event) {\n        event.preventDefault();\n        const url = window.location.href;\n        window.open(`https:\/\/www.linkedin.com\/shareArticle?url=${encodeURIComponent(url)}`, '_blank');\n    });\n<\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bien sea porque est\u00e9s en el proceso creativo o ni siquiera sepas qu\u00e9 es una landing page, en este art\u00edculo te damos consejos y claves para lograr que, a nivel dise\u00f1o, tu landing page sea perfecta. As\u00ed que, si es que la perfecci\u00f3n existe, te ayudaremos a trabajar para alcanzarla. \u00a1Vamos all\u00e1! Imagen de Unsplash&hellip;&nbsp;<a href=\"https:\/\/dominiozero.es\/blog\/que-es-una-landing-page\/\" rel=\"bookmark\">LEER M\u00c1S<span class=\"screen-reader-text\">Qu\u00e9 es una landing page y c\u00f3mo dise\u00f1arla perfecta<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-1313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-todo","category-diseno"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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