{"id":1397,"date":"2025-01-17T12:47:54","date_gmt":"2025-01-17T11:47:54","guid":{"rendered":"https:\/\/fvck.dominiozero.es\/?p=1397"},"modified":"2025-07-04T10:20:36","modified_gmt":"2025-07-04T08:20:36","slug":"que-es-el-roi","status":"publish","type":"post","link":"https:\/\/dominiozero.es\/blog\/que-es-el-roi\/","title":{"rendered":"\u00bfQu\u00e9 es el ROI en marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1397\" class=\"elementor elementor-1397\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55c73310 e-flex e-con-boxed e-con e-parent\" data-id=\"55c73310\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34fb341d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"34fb341d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El ROI (Return on Investment o Retorno de la Inversi\u00f3n) es una m\u00e9trica clave en el mundo de los negocios y el marketing que mide la rentabilidad de una inversi\u00f3n. <strong>Saber qu\u00e9 es el ROI y c\u00f3mo calcularlo es fundamental para evaluar el \u00e9xito de cualquier estrategia de marketing.<\/strong><\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32ce7032 e-con-full e-flex e-con e-parent\" data-id=\"32ce7032\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f215aeb featured-image-single-post elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3f215aeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1856\" height=\"780\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-01.jpg\" class=\"attachment-full size-full wp-image-1529\" alt=\"que es roi en marketing\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-01.jpg 1856w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-01-300x126.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-01-1024x430.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-01-768x323.jpg 768w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-01-1536x646.jpg 1536w\" sizes=\"(max-width: 1856px) 100vw, 1856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dc31efa e-flex e-con-boxed e-con e-parent\" data-id=\"4dc31efa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc3da59 indice elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3cc3da59\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3cc3da59\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3cc3da59\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3cc3da59\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18ada3ed e-con-full e-flex e-con e-child\" data-id=\"18ada3ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-145638fc elementor-widget elementor-widget-heading\" data-id=\"145638fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el ROI?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23210dde elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"23210dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ROI\u00a0significa \u00abRetorno de la Inversi\u00f3n\u00bb<\/strong> (en ingl\u00e9s, \u00abReturn on Investment\u00bb), y es una forma f\u00e1cil de saber<b> si el gasto en una estrategia ha valido la pena<\/b>.<\/p><p>Es decir, si gastaste X cantidad de euros en un proyecto o en una campa\u00f1a, el ROI te ayuda a medir si esa inversi\u00f3n te ha generado beneficios o, por el contrario, si has perdido dinero.<\/p><blockquote><p>Es una <strong>m\u00e9trica clave en marketing<\/strong>, ya que permite a las empresas tomar decisiones informadas sobre si una inversi\u00f3n ha sido rentable o si es necesario ajustar la estrategia o abandonarla.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06599f2 elementor-widget elementor-widget-heading\" data-id=\"06599f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">F\u00f3rmula para calcular el ROI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f6410 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"19f6410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Calcular el ROI en marketing es muy sencillo y se realiza con la siguiente f\u00f3rmula:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc52e2 elementor-widget elementor-widget-image\" data-id=\"abc52e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"131\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/formula-calcular-roi-1024x131.jpg\" class=\"attachment-large size-large wp-image-878\" alt=\"como calcular roi\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/formula-calcular-roi-1024x131.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/formula-calcular-roi-300x39.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/formula-calcular-roi-768x99.jpg 768w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/formula-calcular-roi-1536x197.jpg 1536w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/formula-calcular-roi-2048x263.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa55c2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7aa55c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Donde:<\/p><ul><li><strong>Ganancia neta de la inversi\u00f3n<\/strong>: Es el dinero ganado o el retorno que obtuviste de la inversi\u00f3n. Lo mejor siempre es tener en cuenta las cifras netas (quitando impuestos, coste de env\u00edo y coste de producto), ya que si consideramos el beneficio bruto podemos tener resultados sesgados que no ejemplifican bien la situaci\u00f3n.<\/li><li><strong>Costo de la inversi\u00f3n<\/strong>: Es el total del dinero invertido en el proyecto o actividad.<\/li><\/ul><p>Este c\u00e1lculo te dar\u00e1 un porcentaje que representa el <strong>retorno de la inversi\u00f3n<\/strong>. Si es positivo, indica que la inversi\u00f3n ha sido rentable; si es negativo, significa que ha habido una p\u00e9rdida.<\/p><p>Posiblemente <strong>la parte m\u00e1s complicada es conseguir los datos de las ganancias o beneficio, ya que muchas veces podemos no tener muy claro cu\u00e1l es<\/strong>, sobre todo cuando se trata de un servicio y no de la venta de productos. Por esto, es fundamental fijar cu\u00e1l es la conversi\u00f3n principal que busca cada estrategia: aumento de seguidores, solicitudes de contacto, venta de productos\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f63e4f6 elementor-widget elementor-widget-heading\" data-id=\"f63e4f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ejemplos pr\u00e1cticos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6644222 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6644222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>#1. El ROI es positivo<\/strong><\/p><p>Sup\u00f3n que inviertes 500 euros al mes en una campa\u00f1a de nuestra <a href=\"https:\/\/dominiozero.es\/agencia-seo-coruna\/\">agencia SEO en Coru\u00f1a<\/a> y, gracias a ella, logras vender productos con un beneficio de 900 euros al mes. Para saber si te ha salido a cuenta, calculamos el ROI as\u00ed:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7c9ae elementor-widget elementor-widget-image\" data-id=\"1a7c9ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"131\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/ejemplo-calcular-roi-1-1024x131.jpg\" class=\"attachment-large size-large wp-image-898\" alt=\"ejemplo calcular roi positivo\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/ejemplo-calcular-roi-1-1024x131.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/ejemplo-calcular-roi-1-300x39.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/ejemplo-calcular-roi-1-768x99.jpg 768w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/ejemplo-calcular-roi-1-1536x197.jpg 1536w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/ejemplo-calcular-roi-1-2048x263.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9521a8e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9521a8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En este ejemplo, el ROI de la campa\u00f1a ser\u00eda del 80%, lo que significa que <strong>por cada euro que has invertido en SEO este mes, has ganado 0,80 c\u00e9ntimos<\/strong> como beneficio.<\/p><p>\u00a0<\/p><p><strong>#2. El ROI es negativo<\/strong><\/p><p>Ahora ponte en el caso de que, invirtiendo el mismo dinero en la campa\u00f1a, tienes un mes malo y s\u00f3lo ganas 300 euros por lo productos vendidos en la web. En este caso la f\u00f3rmula ser\u00eda as\u00ed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a89a880 elementor-widget elementor-widget-image\" data-id=\"a89a880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"131\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/ejemplo-calcular-roi-negativo-1024x131.jpg\" class=\"attachment-large size-large wp-image-906\" alt=\"ejemplo calcular roi negativo\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/ejemplo-calcular-roi-negativo-1024x131.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/ejemplo-calcular-roi-negativo-300x39.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/ejemplo-calcular-roi-negativo-768x99.jpg 768w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/ejemplo-calcular-roi-negativo-1536x197.jpg 1536w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2020\/10\/ejemplo-calcular-roi-negativo-2048x263.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0824a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5f0824a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e5758c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4e5758c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>\u00a0<\/p><div class=\"elementor-widget-container\"><p>Un ROI del -40% significa que perdiste el 40% de tu inversi\u00f3n. Es decir, <strong>por cada euro que invertiste, perdiste 40 c\u00e9ntimos<\/strong>.\u00a0Por lo tanto, la estrategia no ha sido rentable este mes.<\/p><p>En SEO es muy habitual en los primeros meses de campa\u00f1a, mientras que en otras estrategias (como la de una <a href=\"https:\/\/dominiozero.es\/agencia-sem-coruna\/\">agencia de Google Ads<\/a>) son datos que siempre hay que tener en perspectiva porque deber\u00edan tener resultados innmediatos.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a6e7d elementor-widget elementor-widget-heading\" data-id=\"34a6e7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1ndo es un buen ROI?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ca723a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9ca723a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e5758c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4e5758c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>En el caso espec\u00edfico de las campa\u00f1as de marketing, <strong>determinar qu\u00e9 es un buen ROI depende de varios factores<\/strong>, incluyendo el sector en el que opera la empresa, los canales de marketing utilizados (como publicidad digital, campa\u00f1as en redes sociales, email marketing, etc.) y los objetivos de la campa\u00f1a.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-283a5937 e-con-full e-flex e-con e-child\" data-id=\"283a5937\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5f9afe elementor-widget elementor-widget-image\" data-id=\"7c5f9afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"641\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-02.jpg\" class=\"attachment-full size-full wp-image-1530\" alt=\"que es el roi\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-02.jpg 1124w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-02-300x171.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-02-1024x584.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-02-768x438.jpg 768w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fd1407 elementor-widget elementor-widget-text-editor\" data-id=\"35fd1407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagen de Freepik<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91d0e47 e-con-full e-flex e-con e-child\" data-id=\"91d0e47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45985f8 elementor-widget elementor-widget-heading\" data-id=\"45985f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ROI en campa\u00f1as de marketing digital<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe6941 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fbe6941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sobre todo <strong>en campa\u00f1as de publicidad digital<\/strong>, como los anuncios de Google Ads o Facebook Ads, lo normal es <strong>buscar un ROI positivo<\/strong>, es decir, recuperar al menos lo que has invertido, pero lo ideal es que sea mucho m\u00e1s.<\/p><p>Por ejemplo, si inviertes 500 euros en anuncios y logras un retorno de 1.500 euros, habr\u00e1s conseguido un ROI del 200%, lo cual es bastante bueno. En marketing digital, muchos consideran un ROI entre el 300% y el 500% como excelente, pero en sectores muy competidos o con bajo margen de beneficios es mucho m\u00e1s bajo.<\/p><p>En campa\u00f1as de <a href=\"https:\/\/dominiozero.es\/agencia-social-media-coruna\/\">gesti\u00f3n de redes sociales<\/a> o SEO, por ejemplo, <strong>el ROI suele ser m\u00e1s bajo que en las campa\u00f1as de anuncios porque no est\u00e1n tan enfocadas a la conversi\u00f3n<\/strong>, y aqu\u00ed ya depende del an\u00e1lisis que se haga para cada caso en concreto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb070cd elementor-widget elementor-widget-heading\" data-id=\"fb070cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ROI en campa\u00f1as de branding<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c09452 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0c09452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si el objetivo de la campa\u00f1a es aumentar el reconocimiento de marca,\u00a0<strong>el ROI tradicional basado en ingresos puede ser m\u00e1s dif\u00edcil de calcular<\/strong>.<\/p><p>Aqu\u00ed,<strong> un buen ROI se mide en otras m\u00e9tricas,<\/strong> como el incremento del tr\u00e1fico al sitio web, el n\u00famero de interacciones en redes sociales o el crecimiento en el n\u00famero de seguidores. Aunque no genere ingresos directos inmediatos, una <a href=\"https:\/\/dominiozero.es\/branding-coruna\/\">campa\u00f1a de branding<\/a> exitosa podr\u00eda traducirse en beneficios a largo plazo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17b4042 e-con-full post-cta e-flex e-con e-child\" data-id=\"17b4042\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1cb565 post-cta-title elementor-widget elementor-widget-heading\" data-id=\"e1cb565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfEst\u00e1s invirtiendo en marketing o solo gastando dinero?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f233f1 post-cta-subtitle elementor-widget elementor-widget-heading\" data-id=\"7f233f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Si no hay estrategia ni medici\u00f3n, no hay resultados. Hagamos que cada clic cuente.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f26cfad elementor-widget elementor-widget-html\" data-id=\"f26cfad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/dominiozero.es\/contacto\/?utm_source=google&utm_medium=organic&utm_campaign=ctablog\" rel=\"nofollow\" class=\"post-cta-button\" data-text=\"CONT\u00c1CTANOS\"><span>CONT\u00c1CTANOS<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87c5ee3 elementor-widget elementor-widget-heading\" data-id=\"87c5ee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 siempre hay que tener en cuenta el ROI?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce75d6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6ce75d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El ROI es una m\u00e9trica que <strong>no puedes dejar de lado si quieres asegurarte de que tu dinero est\u00e1 siendo bien invertido<\/strong>. Adem\u00e1s, es fundamental ya no solo para no \u00abperder dinero\u00bb, si no tambi\u00e9n para optimizar y mejorar las campa\u00f1as y estrategias de marketing.<\/p><ul><li><p><strong>Optimizaci\u00f3n del presupuesto<\/strong>: El ROI te ayuda a identificar qu\u00e9 campa\u00f1as est\u00e1n generando m\u00e1s beneficios y d\u00f3nde deber\u00edas invertir m\u00e1s, evitando gastar dinero en estrategias que no son rentables.<\/p><\/li><li><p><strong>Evaluaci\u00f3n del \u00e9xito real<\/strong>: El ROI te ofrece una medida clara y objetiva de si una campa\u00f1a ha sido rentable, m\u00e1s all\u00e1 de m\u00e9tricas superficiales como \u00ablikes\u00bb o visitas.<\/p><\/li><li><p><strong>Comparaci\u00f3n de estrategias<\/strong>: Al medir el ROI, puedes comparar diferentes canales o enfoques (publicidad digital, SEO, email marketing, etc.) y descubrir qu\u00e9 es lo m\u00e1s efectivo para tu negocio.<\/p><\/li><li><p><strong>Mejora de campa\u00f1as futuras<\/strong>: Si una campa\u00f1a tiene un ROI bajo, puedes analizar lo que no ha funcionado y optimizar tus futuras estrategias.<\/p><\/li><li><p><strong>Justificaci\u00f3n de inversiones<\/strong>: Es una herramienta clave para justificar tus decisiones ante superiores o inversores, mostrando con datos claros el retorno econ\u00f3mico que generan tus campa\u00f1as de marketing.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5e66b4 e-con-full e-flex e-con e-child\" data-id=\"e5e66b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-651e714 elementor-widget elementor-widget-image\" data-id=\"651e714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"641\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-03.jpg\" class=\"attachment-full size-full wp-image-1531\" alt=\"que es el roi en marketing\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-03.jpg 1124w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-03-300x171.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-03-1024x584.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/que-es-el-roi-03-768x438.jpg 768w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e245a94 elementor-widget elementor-widget-text-editor\" data-id=\"e245a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagen de Freepik<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-386cc858 e-con-full e-flex e-con e-child\" data-id=\"386cc858\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-354a6ff6 e-con-full e-flex e-con e-child\" data-id=\"354a6ff6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f1464de e-con-full e-flex e-con e-child\" data-id=\"2f1464de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5000c2fa elementor-widget elementor-widget-author-box\" data-id=\"5000c2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/IMG_2185-1-b-300x300.jpg\" alt=\"Imagen de Ana Varela\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAna Varela\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p><a target=\"_blank\" href=\"https:\/\/dominiozero.es\/agencia-seo-coruna\/\" style=\"text-decoration: none; color: black; font-weight: 100;\">POSICIONAMIENTO WEB<\/a><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51446e6c e-con-full e-flex e-con e-child\" data-id=\"51446e6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43027674 elementor-widget elementor-widget-global elementor-global-1119 elementor-widget-text-editor\" data-id=\"43027674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"share-rrss\">\n    <div class=\"share\"><a>Compartir post<\/a><\/div>\n    <div class=\"links\">\n        <a id=\"share-rrss-facebook\" href=\"#\">Facebook<\/a>\n        <a id=\"share-rrss-x\" href=\"#\">X<\/a>\n        <a id=\"share-rrss-linkedin\" href=\"#\">LinkedIn<\/a>\n    <\/div>\n<\/div>\n\n<script>\n    document.querySelector('#share-rrss-facebook').addEventListener('click', function(event) {\n        event.preventDefault();\n        const url = window.location.href;\n        window.open(`https:\/\/www.facebook.com\/sharer\/sharer.php?u=${encodeURIComponent(url)}`, '_blank');\n    });\n\n    document.querySelector('#share-rrss-x').addEventListener('click', function(event) {\n        event.preventDefault();\n        const url = window.location.href;\n        window.open(`https:\/\/twitter.com\/share?url=${encodeURIComponent(url)}`, '_blank');\n    });\n\n    document.querySelector('#share-rrss-linkedin').addEventListener('click', function(event) {\n        event.preventDefault();\n        const url = window.location.href;\n        window.open(`https:\/\/www.linkedin.com\/shareArticle?url=${encodeURIComponent(url)}`, '_blank');\n    });\n<\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El ROI (Return on Investment o Retorno de la Inversi\u00f3n) es una m\u00e9trica clave en el mundo de los negocios y el marketing que mide la rentabilidad de una inversi\u00f3n. Saber qu\u00e9 es el ROI y c\u00f3mo calcularlo es fundamental para evaluar el \u00e9xito de cualquier estrategia de marketing. \u00cdndice \u00bfQu\u00e9 es el ROI? ROI\u00a0significa&hellip;&nbsp;<a href=\"https:\/\/dominiozero.es\/blog\/que-es-el-roi\/\" rel=\"bookmark\">LEER M\u00c1S<span class=\"screen-reader-text\">\u00bfQu\u00e9 es el ROI en marketing?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","footnotes":""},"categories":[1,9],"tags":[],"class_list":["post-1397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-todo","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el ROI en marketing? 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