{"id":2692,"date":"2025-09-19T13:29:31","date_gmt":"2025-09-19T11:29:31","guid":{"rendered":"https:\/\/dominiozero.es\/blog\/?p=2692"},"modified":"2025-09-19T13:31:35","modified_gmt":"2025-09-19T11:31:35","slug":"rich-snippets","status":"publish","type":"post","link":"https:\/\/dominiozero.es\/blog\/rich-snippets\/","title":{"rendered":"\u00bfQu\u00e9 son los rich snippets en Google?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2692\" class=\"elementor elementor-2692\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79be463a e-flex e-con-boxed e-con e-parent\" data-id=\"79be463a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2755d0e5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2755d0e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQuieres que tu web destaque en las SERPs o quieres seguir siendo \u201cun enlace m\u00e1s\u201d? <strong>Los rich snippets\u00a0son ese truco que convierte un resultado plano en un im\u00e1n de clics<\/strong>. Estrellitas, precios, FAQs desplegables, im\u00e1genes\u2026 peque\u00f1os detalles que marcan la diferencia y pueden disparar tu CTR sin necesidad de subir de posici\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a61d054 e-con-full e-flex e-con e-parent\" data-id=\"a61d054\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be247f5 featured-image-single-post elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"be247f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1856\" height=\"780\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/08\/rich-snippets-google.jpg\" class=\"attachment-full size-full wp-image-2782\" alt=\"rich snippets google\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/08\/rich-snippets-google.jpg 1856w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/08\/rich-snippets-google-300x126.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/08\/rich-snippets-google-1024x430.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/08\/rich-snippets-google-768x323.jpg 768w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/08\/rich-snippets-google-1536x646.jpg 1536w\" sizes=\"(max-width: 1856px) 100vw, 1856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225396c elementor-widget elementor-widget-text-editor\" data-id=\"225396c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mockup de Envato<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2544f53b e-flex e-con-boxed e-con e-parent\" data-id=\"2544f53b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-164de72c indice elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"164de72c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__164de72c\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__164de72c\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__164de72c\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-253d75aa e-con-full e-flex e-con e-child\" data-id=\"253d75aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-486bd8b elementor-widget elementor-widget-heading\" data-id=\"486bd8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 son los rich snippets?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af71976 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"af71976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los rich snippets, tambi\u00e9n llamados datos enriquecidos de Google, son esos<strong> fragmentos \u201cvitaminados\u201d que aparecen en los resultados de b\u00fasqueda y que muestran informaci\u00f3n adicional<\/strong> sobre una p\u00e1gina. Si el resultado normal trae t\u00edtulo, URL y metadescripci\u00f3n\u2026 los rich snippets suman extras: estrellas de valoraci\u00f3n, precios, im\u00e1genes, preguntas frecuentes, autor, fechas, etc.<\/p><p><strong>Su objetivo es doble: hacer que tu web destaque frente al resto y darle al usuario una informaci\u00f3n m\u00e1s clara y atractiva de lo que va a encontrar dentro<\/strong>.<\/p><blockquote><p>Google no los pone porque s\u00ed: premia a las webs que organizan bien la informaci\u00f3n con datos estructurados, ya que le facilitan entender mejor el contenido.<\/p><\/blockquote><p>Y aqu\u00ed est\u00e1 la clave: no son \u201csolo adornos\u201d, es darle a Google lo que necesita para entender tu web y, a cambio, ganar visibilidad en los resultados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5090d950 elementor-widget elementor-widget-heading\" data-id=\"5090d950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tipos de datos enriquecidos en Google<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641460cc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"641460cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google ofrece un abanico muy amplio de datos enriquecidos, pero los m\u00e1s comunes (y \u00fatiles) suelen ser:<\/p><ul><li><strong>Productos<\/strong>: muestran precio, disponibilidad y rese\u00f1as. Perfecto para eCommerce.<\/li><li><strong>Recetas<\/strong>: incluyen foto, tiempo de cocinado, calor\u00edas y valoraciones. Ideales para blogs de cocina.<\/li><li><strong>Art\u00edculos<\/strong>: destacan autor, fecha de publicaci\u00f3n o migas de pan (breadcrumbs).<\/li><li><strong>Eventos<\/strong>: muestran lugar, fecha y venta de entradas.<\/li><li><strong>FAQs y How-to<\/strong>: despliegan preguntas frecuentes o pasos de un tutorial sin salir del buscador.<\/li><\/ul><p>Cada tipo tiene su propio marcado y requisitos, pero todos cumplen con la misma misi\u00f3n: captar la atenci\u00f3n del usuario y darle informaci\u00f3n clave sin obligarle a hacer clic\u2026 aunque, parad\u00f3jicamente, consiguen justo lo contrario: que quiera clicar en tu web al ver que es un sitio \u00fatil que est\u00e1 respondiendo mejor a lo que buscas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5157c74b elementor-widget elementor-widget-image\" data-id=\"5157c74b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1238\" height=\"706\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/09\/rich-snippets-que-son.jpg\" class=\"attachment-full size-full wp-image-2783\" alt=\"rich snippets que son\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/09\/rich-snippets-que-son.jpg 1238w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/09\/rich-snippets-que-son-300x171.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/09\/rich-snippets-que-son-1024x584.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/09\/rich-snippets-que-son-768x438.jpg 768w\" sizes=\"(max-width: 1238px) 100vw, 1238px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3168029 elementor-widget elementor-widget-text-editor\" data-id=\"3168029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mockup de Envato<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f73f25 elementor-widget elementor-widget-heading\" data-id=\"7f73f25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPara qu\u00e9 sirven los datos enriquecidos de Google?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10444b5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"10444b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La primera ventaja es evidente: <strong>aumentan el CTR<\/strong>. Cuando un usuario ve varios resultados casi id\u00e9nticos, pero uno brilla con valoraciones, FAQ o im\u00e1genes, lo normal es que se decante por ese. Destacar en el buscador no es cuesti\u00f3n de suerte, es cuesti\u00f3n de dise\u00f1o y de llamar m\u00e1s la atenci\u00f3n que tu competencia. Por esto, los <a href=\"https:\/\/dominiozero.es\/agencia-seo-coruna\/\">expertos SEO<\/a> le dan tanta importancia al meta-t\u00edtulo y a la metadescripci\u00f3n, ya que tienen que ser m\u00e1s llamativos que los dem\u00e1s resultados.<\/p><p>Adem\u00e1s, los rich snippets <strong>generan m\u00e1s confianza en los usuarios<\/strong>. Si buscas un producto y ves el precio, la disponibilidad y las valoraciones directamente en Google, percibes a esa web como m\u00e1s transparente y fiable. Esa primera impresi\u00f3n marca la diferencia: no solo consigues el clic, sino que ya vas ganando puntos antes de que el usuario entre en tu p\u00e1gina.<\/p><p>Otro efecto menos visible pero igual de potente es la autoridad que transmites. <strong>Si tu web aparece con datos enriquecidos en Google y la competencia no, tu marca proyecta una imagen m\u00e1s s\u00f3lida y profesional<\/strong>. Es un peque\u00f1o detalle que refuerza tu reputaci\u00f3n sin que tengas que decir nada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bbd496a e-con-full e-flex e-con e-child\" data-id=\"7bbd496a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9674a elementor-widget elementor-widget-heading\" data-id=\"bf9674a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfLos rich snippets mejoran el posicionamiento en Google?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfbb18e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dfbb18e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este es un punto importante. <strong>Los datos enriquecidos no son un factor de ranking directo<\/strong>. Es decir, que por meter estrellitas no vas a escalar de la posici\u00f3n 8 a la 1.<\/p><p><strong>Pero, \u00a1ojo! S\u00ed influyen de forma indirecta<\/strong>: al mejorar el CTR, Google interpreta que tu resultado es m\u00e1s relevante, y eso puede acabar empujando tu web hacia arriba con el tiempo.<\/p><p>Piensa en esto como una consecuencia: destacas m\u00e1s en las SERPs \u2192 m\u00e1s clics \u2192 m\u00e1s tr\u00e1fico \u2192 mejores m\u00e9tricas de interacci\u00f3n \u2192 Google lo interpreta como contenido de calidad \u2192 subes posiciones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1d68f4 e-con-full post-cta e-flex e-con e-child\" data-id=\"b1d68f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2fcf02 post-cta-title elementor-widget elementor-widget-heading\" data-id=\"e2fcf02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">No se trata de estar en Google, si no de destacar en Google.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a0dac post-cta-subtitle elementor-widget elementor-widget-heading\" data-id=\"33a0dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"> La diferencia est\u00e1 en la estrategia. \u00bfLo vemos juntos?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-083f9bb elementor-widget elementor-widget-html\" data-id=\"083f9bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/dominiozero.es\/contacto\/?utm_source=google&utm_medium=organic&utm_campaign=ctablog\" rel=\"nofollow\" class=\"post-cta-button\" data-text=\"CONT\u00c1CTANOS\"><span>CONT\u00c1CTANOS<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22134e25 elementor-widget elementor-widget-heading\" data-id=\"22134e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo poner Rich Snippets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-152c1af7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"152c1af7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aqu\u00ed es donde entramos en la parte t\u00e9cnica en la que necesitaremos ayuda de un desarrollador o t\u00e9cnico en <a href=\"https:\/\/dominiozero.es\/soporte-mantenimiento-web-coruna\/\">mantenimiento web<\/a>. <strong>Los rich snippets se implementan usando datos estructurados, un lenguaje estandarizado (Schema.org) que le dice a Google qu\u00e9 significa cada trozo de tu contenido<\/strong>.<\/p><p>El formato m\u00e1s recomendable es <strong>JSON-LD<\/strong>, que consiste en a\u00f1adir un bloque de c\u00f3digo dentro del &lt;head&gt; o &lt;body&gt; de la p\u00e1gina. Es limpio, f\u00e1cil de mantener y es el que Google sugiere usar. Existen otros formatos como Microdata o RDFa, pero hoy en d\u00eda casi nadie los utiliza porque complican m\u00e1s de lo que aportan.<\/p><p>Eso s\u00ed: <strong>no basta con a\u00f1adir el c\u00f3digo y rezar para que est\u00e9 bien<\/strong>. Google ofrece su propia herramienta para comprobar si tu marcado est\u00e1 bien implementado. Y cr\u00e9eme, merece la pena revisarlo antes de lanzarlo, porque un error tonto puede hacer que Google lo ignore.<\/p><p style=\"padding-left: 40px;\">\u279f <a href=\"https:\/\/search.google.com\/test\/rich-results\">Test de Rich Snippets de Google<\/a><\/p><p>Si no tienes claro por d\u00f3nde empezar, hay generadores online que te permiten crear el c\u00f3digo necesario rellenando un formulario con la info de tu p\u00e1gina. Una vez lo tengas, solo tienes que implementarlo en el HTML.<\/p><p>Adem\u00e1s, hay unos aspectos a tener en cuenta al implementar datos estructurados en tu web:<\/p><ul><li><strong>Usa el schema correcto para cada tipo de contenido<\/strong> (producto, FAQ, art\u00edculo, etc.).<\/li><li><strong>No metas datos que no aparecen en la p\u00e1gina<\/strong>. El marcado tiene que reflejar fielmente lo que hay en tu contenido. No vale de nada llenar el head de c\u00f3digos json-LD si el contenido de los datos estructurados no aparece en el body de la web. Los datos estructurados solo indican qu\u00e9 es cada contenido, pero si ese contenido no es visible en la p\u00e1gina no sirve para absolutamente nada.<\/li><li><strong>Mant\u00e9n la informaci\u00f3n actualizada<\/strong>, sobre todo en productos o eventos, porque Google puede quitarte el snippet si detecta que est\u00e1 desfasado.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-878f153 elementor-widget elementor-widget-heading\" data-id=\"878f153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ejemplo de datos estructurados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e42d96 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9e42d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para muestra un bot\u00f3n, y como siempre es m\u00e1s f\u00e1cil verlo que contarlo, aqu\u00ed va un c\u00f3digo\u00a0 en JSON-DL con los datos estructurados de una valoraci\u00f3n de producto, vamos, las t\u00edpicas estrellitas:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b063dec elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b063dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<pre>&lt;script type=\"application\/ld+json\"&gt;<br \/>{<br \/>\"@context\": \"https:\/\/schema.org\/\",<br \/>\"@type\": \"Product\",<br \/>\"name\": \"Zapatillas deportivas modelo X\",<br \/>\"image\": \"https:\/\/www.ejemplo.com\/images\/zapatillas-modelo-x.jpg\",<br \/>\"description\": \"Zapatillas deportivas ultraligeras para running.\",<br \/>\"sku\": \"SKU-12345\",<br \/>\"brand\": {<br \/>\"@type\": \"Brand\",<br \/>\"name\": \"Marca Ejemplo\"<br \/>},<br \/>\"aggregateRating\": {<br \/>\"@type\": \"AggregateRating\",<br \/>\"ratingValue\": \"4.5\",<br \/>\"reviewCount\": \"37\"<br \/>},<br \/>\"review\": [<br \/>{<br \/>\"@type\": \"Review\",<br \/>\"author\": {<br \/>\"@type\": \"Person\",<br \/>\"name\": \"Carlos S\u00e1nchez\"<br \/>},<br \/>\"datePublished\": \"2024-06-01\",<br \/>\"reviewBody\": \"Buen producto, aunque tallan un poco peque\u00f1o.\",<br \/>\"reviewRating\": {<br \/>\"@type\": \"Rating\",<br \/>\"ratingValue\": \"4\",<br \/>\"bestRating\": \"5\"<br \/>}<br \/>}<br \/>]<br \/>}<br \/>&lt;\/script&gt;<\/pre>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3bc50 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3e3bc50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Y esto, en las SERPs, se ver\u00eda as\u00ed:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0feb4f4 elementor-widget elementor-widget-image\" data-id=\"0feb4f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1238\" height=\"706\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/08\/como-poner-rich-snippets.jpg\" class=\"attachment-full size-full wp-image-2706\" alt=\"como poner rich snippets\" srcset=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/08\/como-poner-rich-snippets.jpg 1238w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/08\/como-poner-rich-snippets-300x171.jpg 300w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/08\/como-poner-rich-snippets-1024x584.jpg 1024w, https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2025\/08\/como-poner-rich-snippets-768x438.jpg 768w\" sizes=\"(max-width: 1238px) 100vw, 1238px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-928f47e e-con-full e-flex e-con e-child\" data-id=\"928f47e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83288f0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"83288f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><strong>Los rich snippets no son un \u201cextra opcional\u201d, son una herramienta estrat\u00e9gica dentro del SEO actual<\/strong>. No sustituyen a un buen contenido ni al trabajo de posicionamiento, pero s\u00ed son ese empuj\u00f3n que hace que el usuario elija tu web en lugar de otra.<\/p><p>\u00a1Y ojo! Poner datos estructurados en tu web es mucho m\u00e1s que intentar conseguir rich snippets. Es una forma de darle nuestra informaci\u00f3n m\u00e1s importante de manera muy masticada a Google, decirle claramente qui\u00e9nes somos, qu\u00e9 hacemos y qu\u00e9 se puede conseguir en nuestra web. Pero eso ya es tema de otro post, que nos vamos por las ramas.<\/p><p>Al final, <strong>destacar en Google es cuesti\u00f3n de estrategia<\/strong>, algo que en nuestra <a href=\"https:\/\/dominiozero.es\/\">agencia de marketing digital en A Coru\u00f1a<\/a> nos gusta pensar dos veces, o todas las que haga falta. Si quieres resultados de verdad, tienes que cuidar tanto lo que pasa dentro de tu web como la forma en la que apareces fuera. Y ah\u00ed los datos enriquecidos juegan un papel decisivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1635039a e-con-full e-flex e-con e-child\" data-id=\"1635039a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-242d1260 e-con-full e-flex e-con e-child\" data-id=\"242d1260\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5d16a5f7 e-con-full e-flex e-con e-child\" data-id=\"5d16a5f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec8d66f elementor-widget elementor-widget-author-box\" data-id=\"1ec8d66f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominiozero.es\/blog\/wp-content\/uploads\/2024\/11\/IMG_2185-1-b-300x300.jpg\" alt=\"Imagen de Ana Varela\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAna Varela\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p><a href=\"https:\/\/dominiozero.es\/agencia-seo-coruna\/\" style=\"text-decoration: none; color: black; font-weight: 100;\">POSICIONAMIENTO WEB<\/a><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-393263bc e-con-full e-flex e-con e-child\" data-id=\"393263bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf37d elementor-widget elementor-widget-global elementor-global-1119 elementor-widget-text-editor\" data-id=\"3cf37d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"share-rrss\">\n    <div class=\"share\"><a>Compartir post<\/a><\/div>\n    <div class=\"links\">\n        <a id=\"share-rrss-facebook\" href=\"#\">Facebook<\/a>\n        <a id=\"share-rrss-x\" href=\"#\">X<\/a>\n        <a id=\"share-rrss-linkedin\" href=\"#\">LinkedIn<\/a>\n    <\/div>\n<\/div>\n\n<script>\n    document.querySelector('#share-rrss-facebook').addEventListener('click', function(event) {\n        event.preventDefault();\n        const url = window.location.href;\n        window.open(`https:\/\/www.facebook.com\/sharer\/sharer.php?u=${encodeURIComponent(url)}`, '_blank');\n    });\n\n    document.querySelector('#share-rrss-x').addEventListener('click', function(event) {\n        event.preventDefault();\n        const url = window.location.href;\n        window.open(`https:\/\/twitter.com\/share?url=${encodeURIComponent(url)}`, '_blank');\n    });\n\n    document.querySelector('#share-rrss-linkedin').addEventListener('click', function(event) {\n        event.preventDefault();\n        const url = window.location.href;\n        window.open(`https:\/\/www.linkedin.com\/shareArticle?url=${encodeURIComponent(url)}`, '_blank');\n    });\n<\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c15d6a e-flex e-con-boxed e-con e-parent\" data-id=\"2c15d6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres que tu web destaque en las SERPs o quieres seguir siendo \u201cun enlace m\u00e1s\u201d? Los rich snippets\u00a0son ese truco que convierte un resultado plano en un im\u00e1n de clics. Estrellitas, precios, FAQs desplegables, im\u00e1genes\u2026 peque\u00f1os detalles que marcan la diferencia y pueden disparar tu CTR sin necesidad de subir de posici\u00f3n. Mockup de Envato&hellip;&nbsp;<a href=\"https:\/\/dominiozero.es\/blog\/rich-snippets\/\" rel=\"bookmark\">LEER M\u00c1S<span class=\"screen-reader-text\">\u00bfQu\u00e9 son los rich snippets en Google?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","footnotes":""},"categories":[1,4,16],"tags":[],"class_list":["post-2692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-todo","category-google","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 son los rich snippets y c\u00f3mo ponerlos: datos enriquecidos<\/title>\n<meta name=\"description\" content=\"Los rich snippets no son un \u201cextra opcional\u201d, son ese empuj\u00f3n que hace que el usuario elija tu web en lugar de otra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dominiozero.es\/blog\/rich-snippets\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 son los rich snippets y c\u00f3mo ponerlos: datos enriquecidos\" \/>\n<meta property=\"og:description\" content=\"Los rich snippets no son un \u201cextra opcional\u201d, son ese empuj\u00f3n que hace que el usuario elija tu web en lugar de otra.\" \/>\n<meta property=\"og:url\" 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class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dominiozero.es\\\/blog\\\/rich-snippets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dominiozero.es\\\/blog\\\/rich-snippets\\\/\"},\"author\":{\"name\":\"SEO\",\"@id\":\"https:\\\/\\\/dominiozero.es\\\/blog\\\/#\\\/schema\\\/person\\\/ab06b79025b286c873f4245b72a47f9a\"},\"headline\":\"\u00bfQu\u00e9 son los rich snippets en 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